The Story so far…
Founded in 2013, Nikki Strange is an independent British accessories label based in Hackney, London, specialising in whimsical and ethereal prints. With a background in textile design, Nikki started her career as a freelance print designer, working for various high street clients including Topshop, Anthropologie, ASOS, Forever 21, & Marks and Spencer. Discovering that she had a distinct design style, specialising in painterly intricate patterns, Nikki decided to setup her own label, creating designs that encapsulated her love of travel & exploration.
Working from her family house in Hampshire and juggling multiple retail jobs, Nikki started to sell a few of her designs via her Etsy shop and at the occasional local craft market. As sales grew, and requests were made for her to expand her range, Nikki’s brand gradually grew, catching the eye of Marks and Spencer, for whom she went on to work as part of a beauty packaging collaboration with Limited Collection. Nikki also won several competitions with Textile Federation; a creative design platform, which lead to her own capsule collection partnered exclusively with ASOS. Since then she has seen her work sold in Selfridges, Fenwicks and currently has a concession in Topshop’s flagship Oxford Street store.
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